The partner your medical brand actually needs.

Impact Medical is a boutique sales agency and distribution partner for innovative medical device manufacturers - combining deep clinical relationships with a modern, accountable approach to representation.

Start a conversation → How we work

Public & private sectors

What we do

Six capabilities. One accountable partner.

Replace the multi-vendor patchwork of regulatory consultants, sales reps and 3PLs with one partner accountable for outcomes - from market entry through to category leadership.

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End-to-end NZ representation, productised.

Regulatory, distribution, sales coverage, KOL engagement and tender support - all under one partnership, reported on monthly with the rigour your board expects.

100% accountable

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Market entry

Regulatory pathways, pricing strategy and a clear path to first NZ revenue.

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Sales coverage

Active accounts across DHBs, private hospitals and surgical clinics nationwide.

Clinician engagement

Trusted relationships with surgeons, theatre teams and nursing leadership.

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Tender & contract

Strategic positioning for national tenders, GPOs and panel arrangements.

Our framework

A clear path from first conversation to category leadership.

Every engagement follows the same accountable framework - each phase building on the last, from first conversation through to category leadership.

STAGE 01

Discover

Product fit, regulatory status, commercial ambitions. We're honest about whether we're the right partner.

STAGE 02

Plan

Target accounts, KOL strategy, pricing position and a 12-month revenue plan for your board.

STAGE 03

Activate

Coordinated outreach across hospitals, clinicians and procurement. First evaluations begin.

STAGE 04

Grow

Tender wins, panel positions, expansion into adjacent specialties. Monthly reporting throughout.

Founder & Director

Tim Jones

Why Impact Medical

Boutique by design. Built for accountability.

Large distributors win on scale. We win on attention. Every brand we represent gets senior-level engagement, a clear commercial plan, and direct access to the clinicians and procurement leads who shape buying decisions across New Zealand.

The result: a partner that acts like an extension of your team - not another layer between you and the customer.

20 yrsNZ medical sales

BothPublic & private

DirectFounder-led

Common questions

The questions manufacturers ask first.

Straight answers on how we work, what we represent, and what it takes to bring a medical device into New Zealand.

What does a medical device sales agency actually do?

We act as your commercial team on the ground in New Zealand - representing your devices to hospitals and clinicians, coordinating regulatory and distribution, and owning the path to revenue - so you don't need to set up a local entity or sales force of your own.

How is Impact Medical different from a traditional distributor?

Large distributors win on scale and carry many lines at once. We're boutique and deliberately selective: senior, founder-led attention, a clear commercial plan, and accountability for outcomes - not just moving stock through a warehouse.

What types of medical devices do you represent?

Innovative devices across surgical, theatre and clinical specialties, sold into public hospitals (Te Whatu Ora), private hospitals and surgical clinics. We're selective and only take on products we genuinely believe we can grow in the New Zealand market.

Do you handle New Zealand regulatory and compliance requirements?

Yes. We guide your regulatory status and device notification - including Medsafe's WAND (Web Assisted Notification of Devices) database - and ongoing compliance as part of market entry, so your product is correctly represented from day one.

How quickly can we enter the New Zealand market?

It depends on your device and its regulatory status, but our Discover, Plan, Activate and Grow framework is built to reach first clinical evaluations and revenue efficiently, with a 12-month plan agreed up front.

How does Impact Medical charge for its services?

Commercial models are tailored to each partnership and discussed openly in our first conversation. We're honest about whether we're the right partner, and direct about what we can deliver, before any engagement begins.

Bring your product into New Zealand. Properly.

A 30-minute introduction is the best place to start. We'll be honest about whether we're the right partner - and direct about what we can deliver.

For manufacturers

Start a conversation

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